Company News, New Products

New Cosmetic and Bath Brand Prideful Enters Partnership with Matthew Shepard Foundation

The non-gender specific cosmetics and bath line allows the brand to cater to each individual person with pride and purpose.

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By: Lianna Albrizio

Associate Editor

Prideful, a new non-gender specific cosmetic and bath brand launching in September, announces a partnership with the Matthew Shepard Foundation, an organization dedicated to amplifying the story of Matthew Shepard to inspire individuals, organizations and communities to embrace the dignity and equality of all people.    “Today I continue to see the ripple effect that results in daily changes in people’s lives, activism, and community service,” said Jason Hayes, creative director of Pride...

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